Designed by millennials for millennials
The Chrysler Portal concept is a forward-thinking interpretation of the “fifth generation” of family transportation focused toward the millennial generation
In the next 10+ years, one in three drivers will be a millennial and they will be at the peak of starting/having their own family
MODES OF
FAMILY TRANSPORTATION
FAMILY
TRANSPORTATION
Millennials will seek their own version of a family vehicle that is reflective of their personality, offers value, flexibility, advanced technology and social responsibility
1 STATION WAGONS
2 MINIVANS
3 SUV
4 CROSSOVERS
5 ?
DESIGNED TO GROW
AS LIFESTYLE AND FAMILY NEEDS CHANGE
STAGE
1
STAGE
2
STAGE
3
STAGE
4
GLAD TO MEET YOU
Social Interaction
OUR DREAM
"Me" to "We" / Affordability
DAILY LIFE
Responsibility / Monitor Loved Ones / The Struggle of Multi-tasking
FAMILY TIME
Adaptability / Family Communication
REDEFINING & ENVISIONING
FAMILY TRANSPORTATION
