Designed by millennials for millennials

The Chrysler Portal concept is a forward-thinking interpretation of the “fifth generation” of family transportation focused toward the millennial generation

In the next 10+ years, one in three drivers will be a millennial and they will be at the peak of starting/having their own family

MODES OF

FAMILY
TRANSPORTATION

Millennials will seek their own version of a family vehicle that is reflective of their personality, offers value, flexibility, advanced technology and social responsibility

1 STATION WAGONS

2 MINIVANS

3 SUV

4 CROSSOVERS

5 ?

DESIGNED TO GROW

AS LIFESTYLE AND FAMILY NEEDS CHANGE

STAGE

1

STAGE

2

STAGE

3

STAGE

4

GLAD TO MEET YOU

Social Interaction

OUR DREAM

"Me" to "We" / Affordability

DAILY LIFE

Responsibility / Monitor Loved Ones / The Struggle of Multi-tasking

FAMILY TIME

Adaptability / Family Communication

REDEFINING & ENVISIONING

FAMILY TRANSPORTATION